An organization’s reputation is a vital asset, but one that can be challenging to understand and manage. Numerous factors, such as products, service, values, process, trust, and goodwill, contribute to how an organization is perceived. Unfortunately, none of these factors are static. Our workshop helps you understand their interplay and how they apply to your company. We show you how to understand and measure reputation, who the key players in your company are, and how to identify and ward off threats. What people believe about your company matters: it drives the organization’s performance, and it should drive its activities.